Donor Link
Role: Freelancer
Date: February 2023
Donor Link is a cutting-edge tech solution that helps charities and non-profit organizations (NPOs) run their SMS and email campaigns more efficiently and effectively.
Creating a consistent brand experience
I was engaged by Donor Link to create their branding and establish the visual concept of their very first product.
The goal was to create a logo that easily identifies their primary solution, a mobile-first web application that facilitates the connection between charities and donors. Simple yet powerful and trustworthy, the icon is a clear and identifiable element that reflects exactly what the services means, a mobile phone as a donation box with an ellipse symbolising a donation.
The colour palette chosen combined with a clean and easy to read typography reinforces the trustworthy aspects of their brand.
Designing unique Graphic Designs for their Business Cards
The business card design resonates with Donor Link brand identity with a professional and modern appearance. It embodies the brand's professionalism, and contemporary design aesthetics while adhering strictly to its brand guidelines for consistency and recognition.
Redefining donation experiences with User-Centric Web App
The second phase of the Donor Link project was to develop their donation platform where charities and donors could connect seamlessly allowing the donation process to be completed in just 5 steps.
To accommodate different charities across the country the application was design to be a white label, which challenged me to create an UI that would work perfectly with a varied number of colour combinations.
