Lisdillon Estate
Role: Brand Manager
Date: November 2022 - Present
Lisdillon Estate is a working sheep farm and vineyard located on Tasmania's East Coast. Family owned and operated, Lisdillon offers boutique accommodation in a relaxing coastal location.s
Distinctive branding designs to captivate audiences
In my role as the branding manager for Lisdillon Estate, I undertook the important task of transforming the estate's visual identity to better demonstrate the inherent beauty of the location and showcase the stunning landscapes of the East Coast of Tasmania.
Getting inspiration from their pristine surroundings, I curated a visual aesthetic characterized by earthy tones, serene hues, and evocative imagery that authentically reflected the coastal charm and natural beauty of their property. By infusing the brand with these elements, I aimed to evoke a sense of tranquility and awe-inspiring wonder that encapsulates the essence of Lisdillon Estate.
Crafting compelling collateral for seamless communication
I have developed a series of graphic design pieces meticulously crafted to align with our branding strategy, aimed at enhancing the overall experience for visitors during their stay at Lisdillon Estate accommodation.
Each design element has been thoughtfully designed to seamlessly integrate with Lisdillon's brand identity, reflecting the serene beauty and tranquil ambiance of the East Coast of Tasmania. From welcome packs adorned with captivating imagery of the estate's picturesque landscapes to informative brochures showcasing each one of their cottages, attractions and activities, every piece serves to enrich the visitor's journey and evoke a sense of connection with the natural surroundings.
I also had the privilege of undertaking the redesign of Lisdillon Estate's esteemed wine labels, which showcase the exquisite craftsmanship of their award-winning wines.
Blending performance with aesthetics in web design
Redesigning the website for Lisdillon Estate was an immensely gratifying endeavor. The goal was to seamlessly integrate our refreshed brand identity and to showcase the allure of our charming cottages and picturesque surroundings. Additionally, we aimed to enhance the user experience by providing guests with comprehensive information and streamlined booking functionality.
With intuitive navigation, making it easy for visitors to explore the various accommodations and amenities we offer. Detailed descriptions and immersive imagery provide guests with a glimpse into the unique charm of each cottage.
With a streamlined booking process, allowing guests to seamlessly reserve their accommodations directly through the website. With secure payment options and real-time availability updates, booking a stay at Lisdillon Estate has never been easier or more convenient.
Designing experiences that put users first
The creation of an interactive map of the property proved to be a vital addition to enhancing the guest experience at Lisdillon Estate. Initially, relying on a traditional paper map, we soon recognized the need for a more dynamic and user-friendly solution. Enter the web app—an innovative tool designed to provide guests with an immersive and interactive way to navigate the estate.
With the web app, guests now have the convenience of accessing detailed property information right at their fingertips. They can easily locate their cottage within the estate, explore nearby attractions such as Lisdillon's private beach, river, vineyards, and more, all with just a few clicks.
Moreover, the interactive map serves as a valuable resource for guests to discover hidden gems and points of interest throughout the property. Whether they're seeking out scenic walking trails, picnicking spots, or simply looking for directions, the web app provides all the information they need in a convenient and accessible format.
