MessageX
Role: Freelancer
Date: February 2023
MessageX is a cloud based communication platform created by developers for developers.
Its platform allows users to connect with the API, engage, and connect with their audience with speed, security and ease.
Redefining branding through innovative design
During my time at SMSGlobal, I engaged in diverse projects, each offering unique experiences and challenges. I was approached by the MessageX team to work on the creation of their brand identity.
The primary objective was to create a logo that resonates with their tech-savvy audience. The challenge was to design a logo that maintained a subtle association with SMSGlobal while driving out its distinct identity.
The italic typography was chosen to symbolise the product's nimbleness, while the letter 'X' was designed using elements resembling a mouse cursor and click action, reinforcing a sense of interactivity and engagement.
The colour palette, emphasis was placed on hues that resonate within the tech industry, further solidifying the brand's connection with its technologically-driven audience.
