NuraMe
Role: Freelancer
Date: April 2022
One link. Your Spotlight. Endless connections. Share and spotlight your important links, platforms, and content from one central place—your Nura Page.
Creating a memorable brand identity
I was engaged by NuraMe to conceptualize their logo and establish their brand identity.
The term "Nura" signifies illumination and radiance, also carrying the meaning of a girl's name rooted in Arabic origins.
Keeping this rich background in mind, the logo was crafted with intention and symbolism. The centerpiece was an ellipse cleverly integrated as a representation of light, cleverly positioned within the negative space of the letter 'M'. This fusion encapsulates the essence of the brand's identity—a fusion of radiance and the letter 'M'.
The chosen color palette embodies a gradient of warm hues, predominantly featuring shades of red and yellow.
Amplifying their branding through website design
The subsequent phase of the NuraMe project involved crafting a straightforward yet captivating marketing website that showcases the key features of their services.
Integrating subtle animations, the website was meticulously designed to captivate users' attention and enhance their engagement with the content.
Strengthening the branding presence everywhere
Consistently presenting the brand across different channels, we have created multiple touchpoints for engagement.
