SMSZen
Role: Freelancer
Date: January 2023
SMSZen offers a comprehensive business messaging api designed to help businesses across various sectors and scales effectively engage with their audience through SMS.
Creating a powerful brand presence
I was hired by SMSZen to develop their logo and establish their brand identity.
The fundamental concept revolved around simply incorporating the letter 'E' and a chat box within negative space, leveraging the familiar message dots commonly associated with typing on mobile devices. This approach merged the essence of communication and technology.
For the color palette, a choice was made to employ a crisp and clear selection of two colors. This decision was taken in the pursuit of simplicity while evoking a sense of tech-savvy sophistication, aligning seamlessly with the brand's identity and values.
